It was originally named apple computer, inc as the original intent was to make personal computers. Hart kaplan university strategic human resource management unit 1 gb 520 p. Swot analysis 2014 the companys income increase and the cash position become stronger. The complete external and internal analysis of apple. Strenghts, weaknesses, opportunities and theres to apple in 20 using swot diagramyou can edit this template and create your own diagram. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Apple tv at the 2007 macworld conference, jobs demonstrated the apple tv, previously known as the itv, a settop video device intended to bridge the sale of content from itunes with highdefinition televisions. Start writing about apple swot analysis with this example essay. Apple products have innovative and distinct features for each of its range of products. A case study and analysis on apple inc marketing essay.
Apple, inc and tech industry macrumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. The apple tv originally incorporated a 40 gb hard drive for storage, and plays video at a maximum resolution of 720p. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. Strong brand image and a brand value of usd 170 billion 1 3. A study on swot analysis with special reference to the apple. Swot analysis of apple editable swot diagram template on. The company has made a strong return in the recent years. Apple swot analysis 5 key strengths in 2020 sm insight. From the days of mcintosh computers, apple is known to be a brand with promise. Swot and tows matrix diagrams solution extends conceptdraw pro and conceptdraw mindmap software with features, templates, samples and libraries of vector stencils for drawing swot and tows analysis matrices and mind maps.
The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and value chain analysis on apple. This report aims at analysing the internal factors that affect the various operations at apple inc. Based on our findings in our swot analysis of apple we are able to make several. This multinational corporation is known for its unbeatable niche in the industry. Executive summary company history the company started off as apple computer by steve jobs and steve wozniak, a pair of 20something college dropouts in 1976. Apple swot analysis presentation linkedin slideshare. Apple has become some sort of a cultbrand over the past few years with its lifeline being. In short, apple has covered almost everything that an. This condition supports the brand, which is one of the major business strengths identified in the swot analysis of apple inc. Pdf apple had made our life even easier than time when apple was just a fruit.
Apple inc report contains a full analysis of apple mckinsey 7s model. Swot analysis of apple iphone apple iphone swot analysis. Moreover, the report contains analyses of apple leadership, business strategy. Because, besides the advantages of the product itself, apple declares your social status. Background founded in 1976 by steve jobs and stephen wozniak, apple inc. Nokia chief pledges assault on apple in war of the smartphones. Computer hardware, computer software, consumer electronics, industries served digital. Apple, inc was founded in 1976 by innovators steve jobs, steve wozniack, and ronald wayne. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Industry analysis business policy and strategy ijser. Patrick sailsbury sofia novo devon adamsmartin shannen cox 2.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Conducting a swot analysis also know as swot matrix helps to evaluate companys strengths, weaknesses, opportunities and threats. Additionally, apple still maintains control over every aspect of their product lines, this in the past proved to be a mistake that relegated them to a niche market in the pc industry. We also boast an active community focused on purchasing decisions and technical aspects of the iphone, ipod, ipad, and mac platforms. Business analysis of apple inc publish your masters. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started climbing the charts to restore its position. Apple is ranked number six among the main computer makers, with a market. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. Porters five analysis on the apple inc essay 1205 words. Market leadership for a range of products and services. The company has been providing robust technology products and exceptional software services. One of the best ways to develop a picture of any company is with the swot analysis a look at a companys strengths, weaknesses.
International journal of pure and applied mathematics. From ipod to iphone and ipad, apple has been responsible for many tech. Journal of the international academy for case studies, 177, 6374. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Following is a swot analysis of significant strengths and weaknesses as well as significant opportunities and threats. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Best designed phone in the market resulting in novelty factor for the phone 4. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. The current name, apple inc was incorporated in 2007 as the. Apples mature products will continue to grow into the future but the new products and services such as the apple watch and apple music will drive the incremental revenue growth for the entire company going forward.
Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple. An apple wireless keyboard german language and magic mouse. Customer loyalty what makes apple users different from any other consumer is that theyre too loyal and rarely shift to another brand. It has millions of loyal customers with steady increment top technology apple was the first to. The apple watch enters the company into the wearables market, which is expected to increase at a 28. Explore apples management of its supply chain and human resource management and evaluate the strengths and weaknesses in the companys approach. Apple headquarters, cupertino, california apples founder opportunity external, positive factors that creates positive potential for an organization weakness internal, negative factors that puts you at a competitive disadvantage demand for products like.
Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Mathiesen, k 2014 does london have the worst no2 pollution on earth. Apples current mission statement as stated by banton 2011, p, 90. Established in 1976, the firm has become a symbol of innovation and elegance in design.
Product portfolio analysis article pdf available in journal of the international academy for case studies 177. Below are the strengths in the swot analysis of apple iphone. In the following analysis we will be discussing apple inc. Class project apple swot analysis references strength photo swot analysis photo. The companys corporate mission and vision statements motivate employees to support and contribute to innovation for competitive. Apple has presented hit products after hit products and thats been the major strength of apple. Pdf issues faced by apple inc in smart phones industry. The income statement statement of earnings reports on the performance of. Brand equity apple is one of the top most companies of the world for its brand equity. Apple is headquartered in cupertino, california and was founded by steve jobs. Samsung electronics and apple, inc a study in contrast in competitive analysis in 21st century rawal rasheed, raheel nawaz, yasir abbas 1the islamia university of bahawalpur pakistan. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including ipod, ipad and mac.
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